Privacy policy

Who We Are and What This Policy Covers

Welcome to Pink Lily P, your trusted online boutique for women’s fashion apparel and accessories, accessible at http://pinklilyp.shop/. This Privacy Policy explains how we handle your personal information when you browse our website, use our mobile app, or shop with us. As the data controller, we’re committed to safeguarding your privacy while delivering a seamless shopping experience tailored to your style.

Our services are designed for adults who love fashion—not children. If you’re under the age of majority in your region, we kindly ask that you share this policy with your parent or guardian before engaging with our site or app. We’re here to ensure transparency about how your information is collected, used, and protected, so please take a moment to explore this policy in full.

Contacting Our Data Protection Officer

We’ve appointed a Data Protection Officer (DPO) to oversee all matters related to this Privacy Policy and your data rights. If you have questions, need clarification, or want to exercise your legal rights regarding your personal information, feel free to reach out to our DPO at [email protected]. We’re happy to assist and ensure your concerns are addressed promptly.

Updates to This Policy and Your Responsibility

We may refine this Privacy Policy periodically to reflect changes in our practices or legal requirements. When significant updates occur—especially those we’re obligated to communicate by law—we’ll notify you via email or a notice on our website. To ensure we can serve you effectively, please keep your personal details current. You can easily update your information through your Pink Lily P account on our website, or simply drop us a line at [email protected] or call us at +1 (680) 829-5542 if you prefer a more direct approach.

Types of Personal Information We Gather

Personal information refers to any details that can identify you as an individual—think of it as the pieces that make up your unique profile. We don’t deal in anonymous data here (where your identity is stripped away); instead, we collect and manage various categories of personal data to enhance your shopping experience. Here’s a breakdown of what we might collect:

  • Personal Identifiers: Your full name, username, title, birth date, gender, or any similar markers that tell us who you are.
  • Contact Details: Where we can reach you—think billing and shipping addresses, email addresses, and phone numbers.
  • Payment Information: Bank account details or credit/debit card numbers needed to process your purchases.
  • Purchase History: Records of what you’ve bought, payments made, and specifics about the fashion items or services you’ve chosen.
  • Device and Browsing Data: Technical info like your IP address, login credentials, browser type, device operating system, time zone, location, and other tech-related details captured when you visit our site or app.
  • Account Preferences: Your username, password, order history, style preferences, survey answers, and feedback you’ve shared with us.
  • Site Interaction Data: Insights into how you navigate our website or app, including pages visited and features used.
  • Marketing Choices: Your preferences for receiving promotional offers or newsletters from us.
  • Store Security Footage: If you visit one of our physical locations, images or videos from our CCTV systems designed to keep everyone safe.

Why Accurate Data Matters

Sometimes, we’re legally required to collect certain details—or we need them to fulfill our agreement with you, like shipping that perfect dress to your doorstep. If you choose not to provide this information when asked, we might not be able to complete your order or deliver our services. Should this happen, we’ll let you know and, if necessary, cancel the transaction—but we’ll always keep you in the loop.

How We Gather Your Information

We collect your data in a variety of ways to make your experience with Pink Lily P smooth and personalized:

  • Direct Engagement: When you fill out forms, create an account, place an order, sign up for emails, join a contest, or chat with us via email, phone, or mail, you’re sharing details like your name, address, or payment info.
  • Digital Footprints: As you explore our website or app, we automatically pick up technical data—like your device type or browsing habits—using tools like cookies and server logs. Curious about cookies? Check out our Cookie Notice for the full scoop.
  • Third-Party Insights: We might get technical or transactional data from partners like analytics firms, payment processors, or delivery services that help us run our business.

How We Use Your Information

We only use your personal data when we have a lawful reason to do so. Here’s when and why we process it:

  • To Fulfill Our Agreement: When you buy something, we need your details to process and ship your order.
  • For Our Business Needs: We use data to improve our offerings, as long as it doesn’t infringe on your rights—like analyzing trends to stock the styles you love.
  • To Meet Legal Duties: Sometimes, laws or regulations require us to handle your data in specific ways.
  • With Your Permission: If you’ve agreed to something specific—like receiving our fashion updates—we’ll act on that consent (and you can withdraw it anytime).

We rarely rely on consent alone, except for certain marketing emails, which you can opt out of whenever you like by contacting us.

Purposes and Legal Grounds for Using Your Data

Here’s a detailed look at why we process your information and the legal bases we rely on:

  • Account Creation: We use your name and contact info to set you up as a customer. Legal Basis: Fulfilling our contract with you.
  • Order Processing: Managing payments, shipping your items, and handling any owed amounts requires your name, contact, payment, and purchase details. Legal Basis: Contract fulfillment and our interest in recovering debts.
  • Relationship Management: Updating you on policy changes or asking for feedback involves your name, contact info, and preferences. Legal Basis: Contract, legal obligations, and our interest in keeping records current.
  • Contests and Surveys: Running giveaways or gathering your input uses your name, contact, and usage data. Legal Basis: Contract and our interest in understanding customer preferences.
  • Site Security and Maintenance: Protecting our platform and troubleshooting relies on your name, contact, and tech data. Legal Basis: Our interest in secure operations and legal compliance.
  • Tailored Marketing: Showing you relevant ads or content draws on your name, contact, usage, and tech data. Legal Basis: Our interest in growing our business.
  • Analytics for Improvement: Enhancing our site and services uses tech and usage data. Legal Basis: Our interest in staying relevant and innovative.
  • Product Suggestions: Recommending items you might like involves your name, contact, and profile data. Legal Basis: Our interest in business development.
  • Store Safety: CCTV footage in our physical stores ensures security. Legal Basis: Our interest in safety.

Sticking to Our Purpose

We’ll only use your data for the reasons we collected it unless a new purpose aligns closely with the original one. If we need to shift gears entirely, we’ll notify you and explain our legal justification. In rare cases, we might process data without your input if laws permit or require it.

Marketing Preferences

You’ll hear from us with fashion tips or offers if you’ve shopped with us or signed up—and haven’t opted out. To stop these messages, use the unsubscribe link in our emails or let us know directly. Rest assured, we don’t share your info with third parties for their own marketing.

Cookies and Your Choices

Our site uses cookies to enhance functionality. You can tweak your browser settings to block them, but this might limit some features. Dive into our Cookie Notice for more details on how they work.

Who We Share Your Data With

To run our boutique, we may share your info with:

  • IT and admin service providers.
  • Professional advisors like lawyers or accountants.
  • Regulatory bodies or tax authorities.
  • Potential buyers if we sell or merge parts of our business (they’ll follow this policy too).

All partners must treat your data securely and follow our strict instructions—never using it for their own ends.

Global Data Transfers

Some of our service providers operate outside the European Economic Area (EEA). When your data crosses borders, we ensure it’s protected by:

  • Sending it to countries with strong privacy laws, as recognized by the European Commission.
  • Using EU-approved contracts that mirror European safeguards.

Want specifics on these measures? Just ask us!

Keeping Your Data Safe

We’ve implemented robust safeguards to prevent unauthorized access, loss, or tampering with your information. Only staff and partners with a clear need can access it, and they’re bound by confidentiality rules.

How Long We Keep Your Data

We hold onto your info only as long as needed for its original purpose—like fulfilling orders or meeting legal requirements. Factors like data sensitivity and potential risks guide how long we retain it. Once it’s no longer necessary, we may anonymize it for research, keeping it indefinitely without linking it back to you.

Your Rights Under Privacy Laws

You’ve got rights to:

  • See what data we have about you.
  • Correct inaccuracies.
  • Request deletion (the “right to be forgotten”).
  • Limit how we use it.
  • Object to our processing.
  • Move your data elsewhere (portability).
  • Pull back consent if we’re relying on it.

To use these rights, contact us—no fee required! If your request seems excessive or unfounded, we might charge a small fee or decline it. We’ll verify your identity for security and aim to respond within a month, though complex cases might take longer—we’ll keep you posted.

Questions or Concerns?

Reach out anytime:

  • Email: [email protected]
  • Phone: +1 (680) 829-5542
  • Address: 552-54 Delaware St, Syracuse, NY 13204, United States

We’re here to help you shop with confidence and clarity!